From Dec 2016
Yikes! Most CEOs aren’t prepared for Trump’s guerrilla-style attacks CNBC
What does big business hate? Controversy. In his latest piece, Dezenhall articulates his thoughts on how corporate America will handle being singled out by President/ President-elect Trump. Read the full article
Revving Up Your Reputation Reputation Management
In the event of a crisis what can brand managers do to avoid reputational damage? Josh Culling provides an in-depth response as the playing field has shifted and corporate reputations are at stake. Read the PDF version of this article
Crisis Consultant Writes Novels to Recharge Wall Street Journal
Writing works of fiction is the secret to how crisis manager, Eric Dezenhall handles the demands of running Dezenhall Resources. Wrapping up his seventh novel, a story about the murdered family of an African-American racketeer that took place in his neighborhood as a child. Dezenhall uses his alter-ego to solve problems, combat dangerous criminals and […]
Insights: Election Results 2016
November 8, 2016 yielded a new political landscape few expected. As U.S. citizens adjust to this new reality, so too must corporate America and industry. The Trump Administration will be more friendly to business. However, the media, parts of the culture, and non-governmental organizations will not. It will be business as usual for them. In […]
How to Do Business in the Treacherous China Market
General Motors Co. introduces the Buick Avista concept vehicle at the North American International Auto Show in Detroit on January 10. Sam Jefferies writes that Buick sold more than 1 million vehicles globally by the end of September, largely because of China. But, he says, for American businesses, crisis is inevitable in the country. It’s […]
Will Samsung survive the exploding Galaxy disaster? This crisis expert weighs in CNBC
Commentary piece by Eric Dezenhall on what it’s really like to be embroiled in a corporate crisis – in this case, Samsung. (Not to mention some of the idiotic advice Samsung is given by pundits). Read the full article
In Trump’s ‘Apprentice’ run, reality wasn’t what it seemed AP
Dezenhall quoted in AP story on Donald Trump’s reality show, “The Apprentice,” which served as his training ground for His campaign. Dezenhall says Trump was adept at two skills necessary to succeed on TV. Read the full article
Samsung committed the “cardinal sin of crisis management” – now trust in its entire brand is at risk World Trademark Review
Samsung’s reputation is going the same route as its Galaxy Note 7 smartphones: down in flames. Dezenhall’s Josh Culling argues that Samsung has committed “the cardinal sin of crisis management” and provides some analysis on how the company can repair its brand and get back to business. Read the full article
Trump is ‘the marquee name in a horror show’ CNBC
Commentary on CNBC regarding what happens when a litigator comes face to face with an entertainer. The release of Hillary’s emails and Donald’s Access Hollywood video serve to reinforce what we already know about their styles. The crises resonate with people not because they are so shocking but rather because they validate what people believe […]
Companies Under Attack Hire Dezenhall Resources to Get Back to Business Huffington Post
Huffington Post calls Dezenhall the “the firm companies hire to get back to business” Read the article