Smiling man in a dark suit stands in front of a black background with bold yellow text that reads, "BUT WHAT ABOUT THE BRAND!.

Dez President Joshua Culling joins Matthew Mazzone to discuss how reputation is won or lost when the stakes are highest. He digs into why crisis management is a survival discipline, how brand value can disappear in an instant, and why – if you think it’s a game of spin – you’ve already lost.

This one’s packed with real-world insights from the front lines of reputation and risk.

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