News and Insights

25 Aug 2020

16 Business Strategies For Dealing With ‘Fake News’ Forbes

There is a lot of trite (or inadequate) business advice out there, including in this article. However, Dezenhall’s Executive Vice President, Anne Marie Malecha, offers battle-tested counsel that’s at the heart of what helps us win for our clients. Read the article

17 Aug 2020

15 Words Or Phrases That Send The Wrong Message During A Crisis Forbes

Anne Marie Malecha provides a favorite Dezenhall word NOT to use in times of crisis to Forbes on their list of words that send the wrong message during a crisis, read on to find which word. Read the article

13 Jul 2020

Swamp Monsters? Red Tails? Gridlock? What might NFL call DC? AP

On the possible name change for the Washington Redskins, Eric Dezenhall offers a lighthearted kicker, including The Washington Covfefes to AP today. Read the article

06 Jul 2020

Trump’s Leadership is Tested in time of Fear, Pandemic AP

Trump doesn’t know how to pivot?  To Trump, altering direction is weakness, or, as Eric Dezenhall says, “the equivalent of running down Pennsylvania Avenue in high heels and a tutu.” Read the article

13 Jun 2020

Massive Nationwide Protests Are Not The Time To Push Your Brand Business Insider

Civil unrest is NOT a branding opportunity, writes Eric Dezenhall for Business Insider, especially in the wake of tragedy.  Corporations that believe self-serving opinion research risk angering multiple constituencies.  Recall the 2017 Pepsi ad featuring Kendall Jenner, where she hands a cop a Pepsi while being cheered on. The commercial was pulled as it was […]

21 May 2020

Chronicle of a Pandemic Foretold: Learning From the COVID-19 Failure—Before the Next Outbreak Arrives Foreign Affairs Magazine

Having seen first-hand for many years how business leaders and policymakers act in crisis — or in the case of COVID-19 don’t act — Foreign Affairs quotes Eric Dezenhall.  Dezenhall states that the problem is structural and what behavioral economists call “hyperbolic discounting” – opting for the short-term rewards of doing nothing over the long-term […]

30 Apr 2020

Crisis Management in the Age of Instant Scandal and Cultural Chaos ASAE’s Marketing Membership and Communications Conference (MMCC)

Anne Marie Malecha, Partner and Executive Vice President of Dezenhall Resources, dispels popular crisis clichés in this video which was part of a larger presentation, “Crisis Management in the Age of Instant Scandal and Cultural Chaos”,  given to ASAE’s Marketing Membership and Communications Conference (MMCC) April 29, 2020.

16 Apr 2020

Health Experts Pushed to Side at Trump Briefings The Hill

Keeping America’s top health officials at bay and Trump out front is a strategy that has consistently worked for Trump throughout his career so why wouldn’t it work again? says Eric Dezenhall. Read the article

07 Apr 2020

Covid-19 Demands Corporate Experts Unbound by Modern PR Fetishes RealClear Markets

Nobody wants to be the person who manages a crisis. Read the article

18 Mar 2020

Why CEOs Give Up Their Salary During a Crisis Adweek

CEOs forgo their salaries during a crisis as a symbolic gesture. Read the full article