NEWS AND INSIGHTS
Samsung committed the “cardinal sin of crisis management” – now trust in its entire brand is at riskNews
Samsung’s reputation is going the same route as its Galaxy Note 7 smartphones: down in flames. Dezenhall’s Josh Culling argues that Samsung has committed “the cardinal sin of crisis management” and provides some analysis on how the company can repair its brand and get back to business.
From World Trademark Review
Josh Culling, Samsung