News and Insights
Choose a Category:
How Are You Engaging with Your Enthusiasts? Substack
Last weekend, I took my niece and nephew to Cedar Point, the greatest amusement park in the United States and perhaps the world. As someone born and bred in Northwest Ohio, this park is a source of immense pride and joy; as much as I love the City of Sandusky, it’s not often a town […]
Trump and His Allies Learn the Art of the Mug Shot, One Flag Pin and Scowl at a Time The Wall Street Journal
Is there an art to taking a mugshot? Eric Dezenhall weighs in on mug shots and the message they may send. Read the article
Damage Control Doesn’t Have to Be Made for Cinema Substack
In the mid-1980s, I worked on one of my first major corporate crises. It involved allegations that the Audi 5000 sedan took off like a rocket of its own volition, causing murder and mayhem. The syndrome — and a syndrome was needed to sell it — was called “sudden acceleration,” and it destroyed the Audi […]
How To Master The Art Of Reputation Management
EVP Anne Marie Malecha in Forbes. Reputation management is about controlling or shifting perception in a world where perception is at least nine tenths of reality. Given our cultural obsession with judging others’ choices, often by standards we don’t hold ourselves to, reputation management is one of the fastest growing disciplines in the communications field. […]
Crisis Management Barbie – Come on Barbie… Back in the Box Substack
Spoiler alert: The following contains spoilers about Barbie, the movie. If you haven’t seen the movie and want to be surprised, leave this unread in your inbox until then. Additionally, this is not a sponsored post. However, it would not be surprising if it was because the Mattel and Warner Brothers marketing teams have put […]
Companies Are Seeking To Become Our Moral Tutor In The ‘Woke’ Movement, Says Eric Dezenhall
Some companies are going beyond the sweet spot of acceptable engagement on social issues, causing outrage. While sometimes taking stands is helpful, other times consumers do not want corporations to be our moral tutors.
Credible Brand Activism Starts Internally Substack
In an age where a single tweet can ignite global controversy, a company’s reputation and values have become intrinsically linked to its market value. The public’s dual role as creators and consumers of content in the social media era has dramatically amplified the importance of a company’s intangible assets. This shift necessitates synchronizing of internal […]
The Tylenol Tale Gets an Ending Substack
James Lewis, the only known suspect in the 1982 Tylenol murders, was found dead a few days ago in Massachusetts, aged 76. His death appears to be from natural causes. It’s a whimper of a coda to a bizarre case where seven people were killed after taking Tylenol capsules laced with cyanide. No one was […]
The Impact of AI: Iron Sharpens Iron Substack
Before diving into this piece, I recommend checking out the first article in our Digital AI series, “Ghosts of Crisis Management Past and Future.” In today’s business landscape, the rise of artificial intelligence (AI) is a hot topic, dominating podcast discussions and happy hours across America. The opinions surrounding AI generally fall into two camps: […]
Could Bud Light Do Anything Better After the Blow-up? Substack
Anheuser-Busch has taken a lot of hits lately since its debacle with transgender influencer Dylan Mulvaney went supernova. Reports abound of stock plunges, sales drops, and Bud Light’s dethroning as the top-selling beer in the U.S. Nevertheless, there has been a development worth noting: news reports that Kid Rock, who was filmed shooting cases of […]