Following Tuesday’s midterm elections, we are dealing with a new political reality in Washington DC. Divided government will lead to legislative gridlock, but Democrats will use every tool at their…
Some called Nike’s Colin Kaepernick campaign controversial. Dezenhall’s Anne Marie Malecha argues that Nike carefully considered the potential backlash, understood consumer trends and ultimately avoided a reputational crisis. Read the full…
Dana Perino had Eric Dezenhall on The Daily Briefing where they discuss high-stakes battles and Dezenhall’s new book, Best of Enemies. View the episode
What do you do when someone who publicly represents a brand makes a gross misstep in the eyes of consumers? Don’t overpromise and underdeliver says Anne Marie Malecha to Forbes. …
Eric Dezenhall, discusses how CBS is handling the allegations of sexual misconduct by CEO Les Moonves on Squawk Box. Watch the video clip here
Nearly all organizations face crisis, Anne Marie Malecha offers provides practical insight to @Forbes as to what it takes to weather a storm and get back to business. Read the…
Listen to interesting insights given by Eric who talked Louis Schiavone on Sirius XMs politics channel about the world of Trump.
Dezenhall talks to AP regarding the return of Roseanne Barr. Read the full article
BE SKEPTICAL THAT BOTS ARE CONTROLLING OUR MINDS; there are vast differences between influence and control. The subliminal advertising campaigns (Gilbey’s Gin, Camel cigarettes) from Madison Avenue have disputable results…
March 2, 2018 Washington, D.C. – Dezenhall Resources, Ltd. is pleased to announce that Steven Schlein, Maya Shackley, Josh Culling and Anne Marie Malecha have been named partners of the…
As companies consider their level of involvement with gun makers they will also need to differentiate between present media noise and what is wise from a consumer perspective says Eric…