News & Insights

Dez Reads. The Euros Are Starting to Get It. Dezenhall Resources June 19, 2026

America turns 250 years old in a couple of weeks, and while Anne Marie and I are headed to Cannes on Sunday night to talk advertising and persuasion, we’re happy…
Dez Reads. You Can’t Pay Escrow in Vibes. Dezenhall Resources June 5, 2026

This week, we’re talking about four things Americans take seriously: branding, Bay Area real estate, email etiquette, and blondes. Our very own Anne Marie Malecha kicks us off with a…
Dez Reads. The Season of Inebriation. Dezenhall Resources May 22, 2026

With Memorial Day weekend in tow, Dez wants to start off by saying thank you to all those who have served. It’s Katie Runkle here, taking the pen while Josh…
Dez Reads. Decimal Points and the Gates of Hell Dezenhall Resources May 8, 2026

There are two kinds of people in the world – those who trust the process and those who immediately question why the speed limit is suddenly 17.3 mph. Mark Emerson…
Dez Reads. Beach tests the limits of our HR department. Dezenhall Resources April 17, 2026

I don’t think there is a newsletter in Washington that generates the kind of whiplash our first two Dez Reads submissions do this week. Sam zooms out on modern sports…
March Madness’ Million Dollar Moments Dezenhall Resources April 14, 2026

Nothing quite captures the greatness of sports – sacrifice, ambition, competition, achievement, pain, glory – quite like March Madness. As two sports fans from the Heartland leading a firm with…
Dez Reads. Cockroaches & Culture Dezenhall Resources April 3, 2026

Just another week where reality outperformed fiction. Mark Emerson here with the pen. There’s a lot to unpack this week. Let’s get into it. Anne Marie kicks us off with…
The Other Side of the Bracket – DraftKings Isn’t Wrong to Push the Line Dezenhall Resources March 31, 2026

The NCAA filed a temporary restraining order against DraftKings for using “March Madness” and “Final Four” in connection with its betting products. The legal argument is straightforward. The strategic argument…
Your Brand Isn’t a Cultural Vibe. It’s Intellectual Property. Dezenhall Resources March 30, 2026

Every March, thousands of marketers commit a completely avoidable legal error. They slap “March Madness” on a promotion, send it out the door, and assume that because the phrase is…
Dez Reads. AI Brackets & Pound Cake Dezenhall Resources March 20, 2026

I still fill out my bracket the old-fashioned way. Gut picks, a little overconfidence, and just enough conviction to be completely wrong come Friday afternoon. It’s Mark at the helm…
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