Some called Nike’s Colin Kaepernick campaign controversial. Dezenhall’s Anne Marie Malecha argues that Nike carefully considered the potential backlash, understood consumer trends and ultimately avoided a reputational crisis.
For your poolside reading this week: Dez superstar Kaci Donegan makes her Dez Reads debut with a look at some of the fallout from the attempted assassination of Donald Trump;…
The thing I remember most about the aftermath of John Lennon’s 1980 murder was Paul McCartney’s reaction and the public reaction to his reaction. McCartney was ambushed by the media…
Adweek Eric Dezenhall spoke to AdWeek about the uphill battle Boeing faces in restoring its brand reputation and that they need to fix the engineering-based issue before anything else. Read…