What do you do when someone who publicly represents a brand makes a gross misstep in the eyes of consumers? Don’t overpromise and underdeliver says Anne Marie Malecha to Forbes. This creates a second round of bad press. To read more of what Anne Marie says and other contributors read the full article.
For your poolside reading this week: Dez superstar Kaci Donegan makes her Dez Reads debut with a look at some of the fallout from the attempted assassination of Donald Trump;…
The thing I remember most about the aftermath of John Lennon’s 1980 murder was Paul McCartney’s reaction and the public reaction to his reaction. McCartney was ambushed by the media…
Adweek Eric Dezenhall spoke to AdWeek about the uphill battle Boeing faces in restoring its brand reputation and that they need to fix the engineering-based issue before anything else. Read…