NEWS AND INSIGHTS
13 Do’s And Don’ts For Handling A PR Crisis Over Unethical Leader BehaviorNews
What do you do when someone who publicly represents a brand makes a gross misstep in the eyes of consumers? Don’t overpromise and underdeliver says Anne Marie Malecha to Forbes. This creates a second round of bad press. To read more of what Anne Marie says and other contributors read the full article.
Brand reputation, Crisis Management