A young woman with long, wavy dark hair is smiling and standing outdoors in a city setting. She is wearing a black blazer over a white top and accessorized with gold hoop earrings and a layered necklace. Trees and buildings can be seen in the blurred background.
Bio Summary
  • Specializes in grassroots activation, digital advertising, and social media strategy
  • Leads Dezenhall’s digital and advertising practice
  • Former digital director for a national political committee
Favorite Quote

“As we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

– Marianne Williamson
A symmetrical view of a metro station tunnel with a concrete waffle ceiling. The tunnel is largely empty, and an illuminated digital sign displays information in the middle. The perspective is from the top of an escalator descending into the station.
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Annie Moore

Senior Director, Digital 

As Senior Director of Digital at Dezenhall Resources, Annie Moore leads the firm’s strategic digital and advertising efforts, and spearheads initiatives focused on online reputation management and the implementation of comprehensive digital campaigns. From both organic and paid media strategies to influencer collaboration coordination to the development of creative materials, Moore uses data-informed tactics and messaging to develop holistic campaigns designed for impact.

Before joining Dezenhall, Moore became the youngest digital director at a national political committee during two of the most important election cycles in modern history. While there, she built an award-winning digital fundraising program, raising over $18 million online with an average donation consistently under $25. Moore also established a joint fundraising committee to bolster state legislative caucuses’ digital infrastructure, led trainings, and created educational material for state legislative candidates, significantly expanded social media followings, and led a comprehensive rebranding effort for the committee. Additionally, she served as a marketing and branding consultant for a range of industries, from technology to food and beverage. She also coordinated over 25 events per quarter for one of America’s leading recruiting firms in Nashville, Tennessee.

Moving from rural Indiana to Nashville, Moore finished her Bachelor’s degree in Strategic Communication from Lipscomb University before relocating to Washington, D.C. Once there, she took on the roles of digital director by day, student by night, while earning her Master’s degree in Integrated Marketing and Communication from Georgetown University. Now based in Manhattan, Moore spends her free time exploring the city and rooting for the Ohio State Buckeyes.