As Wells Fargo CEO John Stump, and Mylan CEO Heather Bresch testify before Congress this week their job will be relatively simple: Survive the proceedings. A Congressional hearing is not an investigative panel—it’s political theater, the most fun a Member of Congress can have. Watch the video
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
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Clichés are not crisis