How VW fared with its no-apology ads Automotive News
Apologies mark the beginning of recovery, not the conclusion states Eric Dezenhall in his book, Glass Jaw. This remains true for VW and in this latest interview with Automotive News, Dezenhall says that the general perception out there is that an apology should do more than it actually does. Read full article
Gutting Through the VW Crisis Huffington Post
Eric Dezenhall provides five points to debunk common misperceptions as they relate to the Volkswagen scandal. Eric goes on to say that he feels it’s not crisis management but it’s more akin to “crisis digestion” that VW is going through, and a stomach bug is never pretty!
What Volkswagen Is Doing Right and Wrong to Address Its Diesel Scandal Automobile Magazine
Eric Dezenhall is quoted in Automobile Magazine about what Volkswagen is doing to manage its diesel emissions scandal.
What VW Needs To Do To Survive Its Biggest Scandal NPR
Dezenhall on NPR: The VW crisis has to endure the predictable stations of marketplace penance and in the long term it will probably emerge successfully from its crisis.