Revving Up Your Reputation Reputation Management
In the event of a crisis what can brand managers do to avoid reputational damage? Josh Culling provides an in-depth response as the playing field has shifted and corporate reputations are at stake. Read the PDF version of this article
Gutting Through the VW Crisis Huffington Post
Eric Dezenhall provides five points to debunk common misperceptions as they relate to the Volkswagen scandal. Eric goes on to say that he feels it’s not crisis management but it’s more akin to “crisis digestion” that VW is going through, and a stomach bug is never pretty!
What Volkswagen Is Doing Right and Wrong to Address Its Diesel Scandal Automobile Magazine
Eric Dezenhall is quoted in Automobile Magazine about what Volkswagen is doing to manage its diesel emissions scandal.
What VW Needs To Do To Survive Its Biggest Scandal NPR
Dezenhall on NPR: The VW crisis has to endure the predictable stations of marketplace penance and in the long term it will probably emerge successfully from its crisis.
VW in the ‘Fiasco Vortex’ Huffington Post
Will VW survive? Yes. But, they have to make it through the ‘Fiasco Vortex’. The first step will be to accept that their challenges run deeper than public relations.
Volkswagen Recall: Repairing The Carmaker’s Reputation Will Take Years And Won’t Be Fixed By Firing The CEO International Business Times
The Volkswagen scandal will take years for the company to fix its reputation. It’s much more complicated that just firing the CEO.