Richard Branson had it right when he complained about people who knew nothing about the crash of SpaceShipTwo diving in front of cameras to analyze what must have gone wrong in the Mojave Desert. Welcome, Sir Richard, to the “Fiasco Vortex,” a concept I write about in my new book, Glass Jaw: A Manifesto for […]
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
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Clichés are not crisis