Free trade advocates in Britain should look to the US, where two historic trade deals have died, as a warning for their own political climate. Sam Jefferies, vice president at Dezenhall suggests that this was due to ineffective communications, which sealed the fate of the 12 nation TPP pact and what will be the end […]
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
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