Free trade advocates in Britain should look to the US, where two historic trade deals have died, as a warning for their own political climate. Sam Jefferies, vice president at Dezenhall suggests that this was due to ineffective communications, which sealed the fate of the 12 nation TPP pact and what will be the end of the road for the TTIP. Pro-trade advocates in the US underestimated their opposition, and relied too heavily on an old-fashioned playbook.  Presently, British trade agreements aren’t facing direct challenges, but they could very well be the next transatlantic target.

Read the full article