In light of the Takata airbag recall, Dezenhall writes that we are living in an age of the “viral recall” as products are safer than before, but the variables in determining and publicizing product hazards have changed.
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
Your submission has been sent. A staff member will reach out to you shortly. In the meantime, please view our recent case studies.