Did you watch the Super Bowl ads this year? If you did, you might have noticed that three Big Tech companies – Google, Snap, and Microsoft – used their ads to showcase their products and services in a positive light. But why did they do that? And what does it mean for their future? In […]
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
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Clichés are not crisis