Tagged Samsung
Will Samsung survive the exploding Galaxy disaster? This crisis expert weighs in CNBC
Commentary piece by Eric Dezenhall on what it’s really like to be embroiled in a corporate crisis – in this case, Samsung. (Not to mention some of the idiotic advice Samsung is given by pundits). Read the full article
Samsung committed the “cardinal sin of crisis management” – now trust in its entire brand is at risk World Trademark Review
Samsung’s reputation is going the same route as its Galaxy Note 7 smartphones: down in flames. Dezenhall’s Josh Culling argues that Samsung has committed “the cardinal sin of crisis management” and provides some analysis on how the company can repair its brand and get back to business. Read the full article
