WBZ Radio featured Eric Dezenhall to discuss Ryan Lochte and the apology he released after claiming he was robbed at gunpoint. Eric states that apologies made during a crisis are always declared mismanaged by the media. Talking is what got Lochte into trouble and more talking is not the answer.
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
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Clichés are not crisis