Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign Forbes
Some called Nike’s Colin Kaepernick campaign controversial. Dezenhall’s Anne Marie Malecha argues that Nike carefully considered the potential backlash, understood consumer trends and ultimately avoided a reputational crisis. Read the full article
7 Habits Of Successful Crisis Management: Aligning Sales And Marketing In The Storm Forbes
Nearly all organizations face crisis, Anne Marie Malecha offers provides practical insight to @Forbes as to what it takes to weather a storm and get back to business. Read the full article
Revving Up Your Reputation Reputation Management
In the event of a crisis what can brand managers do to avoid reputational damage? Josh Culling provides an in-depth response as the playing field has shifted and corporate reputations are at stake. Read the PDF version of this article
Take Surge Pricing to the Limit. Then Go Further. The New York Times
The New York Times’ John Schwartz asks Eric Dezenhall about why Martin Shkreli the Turing Pharmaceutical executive who raised its drug Daraprim price to $750 a pill from $13.50 was vilified so quickly. Read the article for Eric’s simple answer.
Sharing Good News About Bad News Huffington Post
In Dezenhall’s latest piece, he discusses how scandal targets need only to fit the archetype regardless if the allegations being batted around are true.