The old adage goes, “Where there’s smoke, there’s fire.” While the saying rings true, it often provides justification for a preordained conclusion. However, when crisis strikes – particularly political “scandals” – there is often nothing more fueling it than a smoke machine.
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
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Clichés are not crisis