The job of corporate spokesperson can be likened to facing a firing squad–so why do it? Steven Schlein gives insight into the personality needed to take hits day in and day out and how this job has just gotten tougher. Click for original story A spokesperson can feel like he or she is in front […]
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
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Clichés are not crisis