It’s a low-blow to a client in crisis, a client whose industry is being vilified that you drop them -after taking their money for years- due to mounting activist group pressure. Writing a stinging attack of big agencies, COO of Dezenhall Resources, Steven Schlein posits that the big agencies cannot honestly communicate for clients in […]
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
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Clichés are not crisis