Massive Nationwide Protests Are Not The Time To Push Your Brand Business Insider
Civil unrest is NOT a branding opportunity, writes Eric Dezenhall for Business Insider, especially in the wake of tragedy. Corporations that believe self-serving opinion research risk angering multiple constituencies. Recall the 2017 Pepsi ad featuring Kendall Jenner, where she hands a cop a Pepsi while being cheered on. The commercial was pulled as it was […]
Chronicle of a Pandemic Foretold: Learning From the COVID-19 Failure—Before the Next Outbreak Arrives Foreign Affairs Magazine
Having seen first-hand for many years how business leaders and policymakers act in crisis — or in the case of COVID-19 don’t act — Foreign Affairs quotes Eric Dezenhall. Dezenhall states that the problem is structural and what behavioral economists call “hyperbolic discounting” – opting for the short-term rewards of doing nothing over the long-term […]
Crisis Management in the Age of Instant Scandal and Cultural Chaos ASAE’s Marketing Membership and Communications Conference (MMCC)
Anne Marie Malecha, Partner and Executive Vice President of Dezenhall Resources, dispels popular crisis clichés in this video which was part of a larger presentation, “Crisis Management in the Age of Instant Scandal and Cultural Chaos”, given to ASAE’s Marketing Membership and Communications Conference (MMCC) April 29, 2020.
Covid-19 Demands Corporate Experts Unbound by Modern PR Fetishes RealClear Markets
Nobody wants to be the person who manages a crisis. Read the article
Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign Forbes
Some called Nike’s Colin Kaepernick campaign controversial. Dezenhall’s Anne Marie Malecha argues that Nike carefully considered the potential backlash, understood consumer trends and ultimately avoided a reputational crisis. Read the full article
Crisis Management in Kavanaugh Battle Fox News
Dana Perino had Eric Dezenhall on The Daily Briefing where they discuss high-stakes battles and Dezenhall’s new book, Best of Enemies. View the episode
13 Do’s And Don’ts For Handling A PR Crisis Over Unethical Leader Behavior Forbes
What do you do when someone who publicly represents a brand makes a gross misstep in the eyes of consumers? Don’t overpromise and underdeliver says Anne Marie Malecha to Forbes. This creates a second round of bad press. To read more of what Anne Marie says and other contributors read the full article.
CBS has ‘gold-standard’ crisis management people, says expert CNBC
Eric Dezenhall, discusses how CBS is handling the allegations of sexual misconduct by CEO Les Moonves on Squawk Box. Watch the video clip here
7 Habits Of Successful Crisis Management: Aligning Sales And Marketing In The Storm Forbes
Nearly all organizations face crisis, Anne Marie Malecha offers provides practical insight to @Forbes as to what it takes to weather a storm and get back to business. Read the full article
Midday Briefing: Eric Dezenhall Talks Trump’s Helsinki Communications Crisis
Listen to interesting insights given by Eric who talked Louis Schiavone on Sirius XMs politics channel about the world of Trump.