Tagged Crisis Management

08 Mar 2021

How Ralph Northam Paved the Way for Andrew Cuomo to Keep Office Washington Examiner

Eric Dezenhall did an interview explaining that the old playbook of falling on the sword amidst scandal is not a reliable standard as is evidenced by Governor Northam who fought back and survived. Read the article

08 Jan 2021

Shame On PR Firms That Dump Their Fossil Fuel Clients Real Clear Markets

It’s a low-blow to a client in crisis, a client whose industry is being vilified that you drop them -after taking their money for years- due to mounting activist group pressure. Writing a stinging attack of big agencies, COO of Dezenhall Resources, Steven Schlein posits that the big agencies cannot honestly communicate for clients in […]

25 Aug 2020

16 Business Strategies For Dealing With ‘Fake News’ Forbes

There is a lot of trite (or inadequate) business advice out there, including in this article. However, Dezenhall’s Executive Vice President, Anne Marie Malecha, offers battle-tested counsel that’s at the heart of what helps us win for our clients. Read the article

13 Jun 2020

Massive Nationwide Protests Are Not The Time To Push Your Brand Business Insider

Civil unrest is NOT a branding opportunity, writes Eric Dezenhall for Business Insider, especially in the wake of tragedy.  Corporations that believe self-serving opinion research risk angering multiple constituencies.  Recall the 2017 Pepsi ad featuring Kendall Jenner, where she hands a cop a Pepsi while being cheered on. The commercial was pulled as it was […]

21 May 2020

Chronicle of a Pandemic Foretold: Learning From the COVID-19 Failure—Before the Next Outbreak Arrives Foreign Affairs Magazine

Having seen first-hand for many years how business leaders and policymakers act in crisis — or in the case of COVID-19 don’t act — Foreign Affairs quotes Eric Dezenhall.  Dezenhall states that the problem is structural and what behavioral economists call “hyperbolic discounting” – opting for the short-term rewards of doing nothing over the long-term […]

30 Apr 2020

Crisis Management in the Age of Instant Scandal and Cultural Chaos ASAE’s Marketing Membership and Communications Conference (MMCC)

Anne Marie Malecha, Partner and Executive Vice President of Dezenhall Resources, dispels popular crisis clichés in this video which was part of a larger presentation, “Crisis Management in the Age of Instant Scandal and Cultural Chaos”,  given to ASAE’s Marketing Membership and Communications Conference (MMCC) April 29, 2020.

07 Apr 2020

Covid-19 Demands Corporate Experts Unbound by Modern PR Fetishes RealClear Markets

Nobody wants to be the person who manages a crisis. Read the article

18 Oct 2018

Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign Forbes

Some called Nike’s Colin Kaepernick campaign controversial. Dezenhall’s Anne Marie Malecha argues that Nike carefully considered the potential backlash, understood consumer trends and ultimately avoided a reputational crisis. Read the full article

03 Oct 2018

Crisis Management in Kavanaugh Battle Fox News

Dana Perino had Eric Dezenhall on The Daily Briefing where they discuss high-stakes battles and Dezenhall’s new book, Best of Enemies. View the episode 

28 Sep 2018

13 Do’s And Don’ts For Handling A PR Crisis Over Unethical Leader Behavior Forbes

What do you do when someone who publicly represents a brand makes a gross misstep in the eyes of consumers?  Don’t overpromise and underdeliver says Anne Marie Malecha to Forbes.  This creates a second round of bad press. To read more of what Anne Marie says and other contributors read the full article.