Tagged Crisis Management
14 Tips For Navigating Corporate Crisis Communications In 2022 Forbes
If an organization finds itself embroiled in a crisis, it’s critical to properly diagnose the crises before launching your communications plan, Dezenhall’s Anne Marie Malecha tells Forbes. Read the article
14 Ways To Measure The Impact Of A Company’s Crisis Response Forbes
Offering the Dezenhall take, Anne Marie Malecha provides to Forbes her insight into how to measure the impact of a crisis response. Read the article
How Ralph Northam Paved the Way for Andrew Cuomo to Keep Office Washington Examiner
Eric Dezenhall did an interview explaining that the old playbook of falling on the sword amidst scandal is not a reliable standard as is evidenced by Governor Northam who fought back and survived. Read the article
Shame On PR Firms That Dump Their Fossil Fuel Clients Real Clear Markets
It’s a low-blow to a client in crisis, a client whose industry is being vilified that you drop them -after taking their money for years- due to mounting activist group pressure. Writing a stinging attack of big agencies, COO of Dezenhall Resources, Steven Schlein posits that the big agencies cannot honestly communicate for clients in […]
16 Business Strategies For Dealing With ‘Fake News’ Forbes
There is a lot of trite (or inadequate) business advice out there, including in this article. However, Dezenhall’s Executive Vice President, Anne Marie Malecha, offers battle-tested counsel that’s at the heart of what helps us win for our clients. Read the article
Massive Nationwide Protests Are Not The Time To Push Your Brand Business Insider
Civil unrest is NOT a branding opportunity, writes Eric Dezenhall for Business Insider, especially in the wake of tragedy. Corporations that believe self-serving opinion research risk angering multiple constituencies. Recall the 2017 Pepsi ad featuring Kendall Jenner, where she hands a cop a Pepsi while being cheered on. The commercial was pulled as it was […]
Chronicle of a Pandemic Foretold: Learning From the COVID-19 Failure—Before the Next Outbreak Arrives Foreign Affairs Magazine
Having seen first-hand for many years how business leaders and policymakers act in crisis — or in the case of COVID-19 don’t act — Foreign Affairs quotes Eric Dezenhall. Dezenhall states that the problem is structural and what behavioral economists call “hyperbolic discounting” – opting for the short-term rewards of doing nothing over the long-term […]
Crisis Management in the Age of Instant Scandal and Cultural Chaos ASAE’s Marketing Membership and Communications Conference (MMCC)
Anne Marie Malecha, Partner and Executive Vice President of Dezenhall Resources, dispels popular crisis clichés in this video which was part of a larger presentation, “Crisis Management in the Age of Instant Scandal and Cultural Chaos”, given to ASAE’s Marketing Membership and Communications Conference (MMCC) April 29, 2020.
Covid-19 Demands Corporate Experts Unbound by Modern PR Fetishes RealClear Markets
Nobody wants to be the person who manages a crisis. Read the article
Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign Forbes
Some called Nike’s Colin Kaepernick campaign controversial. Dezenhall’s Anne Marie Malecha argues that Nike carefully considered the potential backlash, understood consumer trends and ultimately avoided a reputational crisis. Read the full article
