CNBC’s Squawk Box had Eric on to discuss the Apple’s fight with the FBI. Watch the video and listen to why Eric believes Apple is the one company which defies every law of crisis management.
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
Your submission has been sent. A staff member will reach out to you shortly. In the meantime, please view our recent case studies.