America’s fast food darling, Chipotle Mexican Grill, is caught in America’s crisis du jour as the result of food contamination issues linked to hundreds of sick customers across 10 states. Chipotle is caught squarely in the “Fiasco Vortex” and rather than seeking to “come out ahead,” the company should be squarely focused on fixing operational […]
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
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