Tagged Brand reputation

18 Oct 2018

Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign Forbes

Some called Nike’s Colin Kaepernick campaign controversial. Dezenhall’s Anne Marie Malecha argues that Nike carefully considered the potential backlash, understood consumer trends and ultimately avoided a reputational crisis. Read the full article

28 Sep 2018

13 Do’s And Don’ts For Handling A PR Crisis Over Unethical Leader Behavior Forbes

What do you do when someone who publicly represents a brand makes a gross misstep in the eyes of consumers?  Don’t overpromise and underdeliver says Anne Marie Malecha to Forbes.  This creates a second round of bad press. To read more of what Anne Marie says and other contributors read the full article.

26 Feb 2018

Firms Reassess Involvement in Gun Industry in Wake of Florida Shooting Wall Street Journal

As companies consider their level of involvement with gun makers they will also need to differentiate between present media noise and what is wise from a consumer perspective says Eric Dezenhall to the Wall Street Journal. Read the full article

13 Feb 2018

Eric Dezenhall on Oxfam Reputational Crisis

Managing corporate and government sponsors will be key to Oxfam staying afloat as it navigates itself through its reputational crisis.  Eric Dezenhall states to CNN that Oxfam must address the stewardship of the money it receives going forward.

07 Feb 2018

Web Extra: Eric Dezenhall on Wynn Resorts PR Problem WBZ NewsRadio

Wynn Resorts, says Eric Dezenhall to WBZ NewsRadio, is a company with assets that go beyond the man, Steve Wynn. And this is a very important point because it gives the company freedom to show consumers, regulators that that there can be changes.  Listen to the rest of the interview to hear more of Dezenhall’s […]

29 Jan 2018

Steve Wynn is not the whole brand: Dezenhall Resources CEO

Watch:  Steve Wynn and the Wynn Board of Directors have very different objectives in handling the fallout from harassment allegations. The board will want to get back to business, Wynn…he just wants to keep his job. Steve Wynn is not the whole brand: Dezenhall Resources CEO from CNBC.

06 Apr 2017

Kendall Jenner: Is she ‘complicit’ or not in Pepsi ad fiasco? USA Today

Pulled Pepsi ad featuring Kendall Jenner is not a serious setback for her says Eric Dezenhall. Her brand is visibility and her job is to show up and look good. Nobody expects anything else from her. Read full article