Tagged Brand reputation

27 Feb 2024

Crisis Communication and the Legal Department The Legal Department

Surviving a crisis is all about internal alignment, communication protocols, and self-care. Our CEO, Anne Marie Malecha, joined Stacy Bratcher on the Legal Department podcast to discuss the importance of adapting to the evolving media scene and collaborating with legal teams. Clear objectives, early communication, and a strong crisis team are key.

13 Feb 2024

How Big Tech Wants You to Think About Big Tech Substack

Did you watch the Super Bowl ads this year? If you did, you might have noticed that three Big Tech companies – Google, Snap, and Microsoft – used their ads to showcase their products and services in a positive light. But why did they do that? And what does it mean for their future? In […]

11 Jan 2024

A Career ‘Death Watch’ For Boeing CEO Dave Calhoun Is Not The Answer, Says Eric Dezenhall CNBC

Eric Dezenhall was on Squawk Box to discuss the reputation and credibility of Boeing in light of the latest Being 737 Max-9 issues.  Watch the clip below.

21 Jun 2023

17 Tips For Companies That Choose To Express Support For Social Causes Forbes

In today’s polarized society, companies must think carefully before choosing to go public with a strong political or social message. EVP Anne Marie Malecha offers tip number 2 in Forbes latest list of practical advice.  Read the article

23 Feb 2023

14 Smart Strategies To Proactively Prepare For A PR Crisis Forbes

Read why Anne Marie Malecha tells Forbes if organizations can only do one thing to prepare for a crisis it’s to have a multidisciplinary crisis team at the ready. Read the article

18 Oct 2018

Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign Forbes

Some called Nike’s Colin Kaepernick campaign controversial. Dezenhall’s Anne Marie Malecha argues that Nike carefully considered the potential backlash, understood consumer trends and ultimately avoided a reputational crisis. Read the full article

28 Sep 2018

13 Do’s And Don’ts For Handling A PR Crisis Over Unethical Leader Behavior Forbes

What do you do when someone who publicly represents a brand makes a gross misstep in the eyes of consumers?  Don’t overpromise and underdeliver says Anne Marie Malecha to Forbes.  This creates a second round of bad press. To read more of what Anne Marie says and other contributors read the full article.

26 Feb 2018

Firms Reassess Involvement in Gun Industry in Wake of Florida Shooting Wall Street Journal

As companies consider their level of involvement with gun makers they will also need to differentiate between present media noise and what is wise from a consumer perspective says Eric Dezenhall to the Wall Street Journal. Read the full article

13 Feb 2018

Eric Dezenhall on Oxfam Reputational Crisis

Managing corporate and government sponsors will be key to Oxfam staying afloat as it navigates itself through its reputational crisis.  Eric Dezenhall states to CNN that Oxfam must address the stewardship of the money it receives going forward.

07 Feb 2018

Web Extra: Eric Dezenhall on Wynn Resorts PR Problem WBZ NewsRadio

Wynn Resorts, says Eric Dezenhall to WBZ NewsRadio, is a company with assets that go beyond the man, Steve Wynn. And this is a very important point because it gives the company freedom to show consumers, regulators that that there can be changes.  Listen to the rest of the interview to hear more of Dezenhall’s […]