Tagged Boeing
Boeing Takes Out Full-Page Ads Before CEO Testifies Adweek
Boeing’s ads in newspapers ring hollow, according to some experts. But Dezenhall thinks they are a step in the right direction. Read the article
It’s Premature To Put Too Much Weight Into Boeing Test Pilot Messages… CNBC
Regarding the latest Boeing scrutiny, Eric Dezenhall offers that Boeing is facing two issues 1. Boeing needs to find a real solution to its engineering problem and 2. Boeing is caught up in the “theater of crisis management”. The ultimate solution for Boeing will come with diagnosing and fixing the actual problem. Click to watch […]
Crisis Management Expert Analyzes how Boeing is Handling Controversies CNBC
This morning Eric spoke candidly with Squawk Box about the future of Boeing’s 737 Max and Boeing CEO Dennis Muilenburg. The Boeing crisis is at root an engineering crisis. Fix the plane, and everything else falls into place. Far too much emphasis is placed on CEO interviews, which are important, but always criticized for not […]
How Boeing Should Respond to the Ethiopian Airlines Crash CNBC
Boeing needs to choose the best of its bad options in order to keep the airlines and the governments with them in order to survive. They have made a decision – with the help of the FAA – that because the aircraft is safe, they will prove it in everyday use in the U.S. first. […]
