Steven Schlein and Anne Marie Malecha comment that Aetna’s savvy business acumen should not be vilified by the media or federal government simply because they don’t like the fact they were outplayed. Aetna has broken no laws and its obligation is to its employees and shareholders. This “Aetna (and other insurers) is a villain” narrative being pushed […]
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
Your submission has been sent. A staff member will reach out to you shortly. In the meantime, please view our recent case studies.
Clichés are not crisis