This morning Eric spoke candidly with Squawk Box about the future of Boeing’s 737 Max and Boeing CEO Dennis Muilenburg. The Boeing crisis is at root an engineering crisis. Fix the plane, and everything else falls into place. Far too much emphasis is placed on CEO interviews, which are important, but always criticized for not […]
Clichés are not crisis management strategies.
Download the chapter – Eight Baseless Crisis Clichés – to learn more.
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