One bill passed by Congress can make your entire business model illegal. One change in a regulation can cost your business millions. One politically motivated activist group or lawmaker can kill your reputation and bottom line. One zealous government agency can block a merger or launch a market-shattering investigation. One Congressional committee or state attorney general can cause massive operational disruption.
At Dezenhall, we understand the importance of the “one” that threatens your reputation, freedom to operate, or bottom line. We believe that to win, you must stop your attackers through creative and comprehensive public affairs. That’s where we come in.
In today’s oversaturated and ever-shifting media and political environment, it’s easy for one voice to get lost in the ether. That’s why we take a political campaign approach to winning – refuting a client’s detractors and bringing others into the fight. We are skilled at developing and managing diverse alliances of independent, unaffiliated advocates who create a chorus of voices to thoughtfully articulate and amplify our clients’ positions. These unique combinations of allies often serve as the backbone of successful public affairs, issue management and advocacy campaigns.
When you work with us, we won’t tell you, “This crisis is an opportunity.” Instead, we establish realistic objectives and develop a precise landscape analysis to identify your motivated adversaries, the swayable target audience, the friends and allies we can bring to your public affairs fight, and the political and cultural factors that could both help and hurt the issue. Then, we tailor a plan to get you back to business.
Whether your challenge is with local, state, federal, or international regulators and legislatures, or a combination thereof, Dezenhall develops and launches spirted, forward-focused strategies to help you win, often working together with your lobbyists and lawyers.
“The aim of crisis management is to stop the attacker.”
– Professor Martin Stoller