Whether you prefer to quote Socrates or Donald Rumsfeld, as the saying goes, “You don’t know what you don’t know.” There is more information available today than ever before, but quantity does not mean quality.
Research for research’s sake is a fool’s errand and a waste of resources. On the other hand, strategic analysis and competitive intelligence aimed to meet a clear set of objectives or rule out possible paths forward can be invaluable. Not all research is developed and deployed equally. That’s where we come in.
Unlocking the value of in-depth research to shape sound strategy is all too often overlooked in high stakes matters and public affair campaigns that need to get off the ground quickly. Our comprehensive and creative research and insights help us to quickly understand what and who our clients are up against and what motivates them. We begin each engagement by developing a precise landscape and risk analysis that identifies the antagonists and factors in the political and cultural headwinds and tailwinds.
Marrying these critical insights with well-honed instincts shaped by decades of political campaign, public affairs, and enterprise experience, we tailor a plan to win, which, unlike many in this discipline, frequently involves creating political risk for our opponents.
“The secret of getting ahead is getting started.”
– Mark Twain