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27 May 2022

What Polls on Corporations and Social Issues Don’t Tell Us Substack

Another poll was recently released on how the reputations of certain companies had slipped in the proverbial rankings. One of the companies named was Disney. I was less concerned about the rankings themselves than I was about the commentary of a pollster who concluded that Disney’s reputation had fallen because the company appeared “calculating” in […]

20 May 2022

Johnny Depp, Reputation and the Future of Counter-Attack? Substack

The Johnny Depp – Amber Heard defamation trial may be salacious, but it may also be something else: a bellwether. Individuals and businesses facing existential threats to their reputations and livelihoods may be more likely to do what Depp has done and take the same kind of legal action that in more innocent times would […]

27 Apr 2022

Is “Disinformation” the New “Fake News?” Substack

We humans get excited when we find a new word that makes our world make sense. The newest watchword that makes us all feel smart is “disinformation.” Great term. Great concept. But fraught with peril. We are genuinely awash in disinformation, but just like everything else these days, the disinformation label is in danger of […]

23 Apr 2022

Go Woke Go Broke or Right Flank Make Bank? Substack

A journalist friend following the controversy at Disney and the Florida education law asked me if I thought conservative parents would stop watching Disney movies or drop their products. My answer: Not in any meaningful way. Not yet.  My experience has been that human beings take the path of least resistance and gravitate to venues […]

19 Apr 2022

The 10 Elements of Disinformation Substack

Given all of the recent talk about disinformation, there seems to be a perception that it can be easily ordered up like a pizza. The truth is that much disinformation fails — but when it works, it works big. Throughout the thirty-five-plus years, I’ve been in the crisis management business, I’ve compiled a list I […]

14 Apr 2022

Eric, do you absorb the news differently than I do because of your job? Substack

Many of my friends and students ask me if I process the news differently from how they do because I make my living in crisis management and constantly battle disinformation. The answer is “yes” — and way more skeptically. But this doesn’t necessarily mean that I’m always right. After the Will Smith slap flap a […]