A logo features a hexagon divided into six triangular sections, each in varying shades of gray. The word "dez" is centered within the hexagon and written in lowercase letters.
How To Master The Art Of Reputation Management Dezenhall Resources August 16, 2023

EVP Anne Marie Malecha in Forbes.  Reputation management is about controlling or shifting perception in a world where perception is at least nine tenths of reality. Given our cultural obsession…
Crisis Management Barbie – Come on Barbie… Back in the Box Dezenhall Resources July 26, 2023

Spoiler alert: The following contains spoilers about Barbie, the movie. If you haven’t seen the movie and want to be surprised, leave this unread in your inbox until then. Additionally,…
A logo features a hexagon divided into six triangular sections, each in varying shades of gray. The word "dez" is centered within the hexagon and written in lowercase letters.
Companies Are Seeking To Become Our Moral Tutor In The ‘Woke’ Movement, Says Eric Dezenhall Dezenhall Resources July 21, 2023

Some companies are going beyond the sweet spot of acceptable engagement on social issues, causing outrage. While sometimes taking stands is helpful, other times consumers do not want corporations to…
Credible Brand Activism Starts Internally Dezenhall Resources July 18, 2023

In an age where a single tweet can ignite global controversy, a company’s reputation and values have become intrinsically linked to its market value. The public’s dual role as creators…
The Tylenol Tale Gets an Ending Dezenhall Resources July 13, 2023

James Lewis, the only known suspect in the 1982 Tylenol murders, was found dead a few days ago in Massachusetts, aged 76. His death appears to be from natural causes….
The Impact of AI: Iron Sharpens Iron Dezenhall Resources July 10, 2023

Before diving into this piece, I recommend checking out the first article in our Digital AI series, “Ghosts of Crisis Management Past and Future.” In today’s business landscape, the rise…
Could Bud Light Do Anything Better After the Blow-up? Dezenhall Resources July 7, 2023

Anheuser-Busch has taken a lot of hits lately since its debacle with transgender influencer Dylan Mulvaney went supernova. Reports abound of stock plunges, sales drops, and Bud Light’s dethroning as…
A logo features a hexagon divided into six triangular sections, each in varying shades of gray. The word "dez" is centered within the hexagon and written in lowercase letters.
17 Tips For Companies That Choose To Express Support For Social Causes Dezenhall Resources June 21, 2023

In today’s polarized society, companies must think carefully before choosing to go public with a strong political or social message. EVP Anne Marie Malecha offers tip number 2 in Forbes…
There’s Always a Telltale Email Beneath the Surface Dezenhall Resources June 21, 2023

A deep-sea submersible, OceanGate’s Titan, is presently lost at the bottom of the Atlantic in an attempt to explore the wreckage of the Titanic. The vessel is projected to run…
A logo features a hexagon divided into six triangular sections, each in varying shades of gray. The word "dez" is centered within the hexagon and written in lowercase letters.
Biden is Determined To Say As Little As Possible About Trump’s Indictment Dezenhall Resources June 13, 2023

Thirty-seven charges against Trump – many are saying, “they got him now.” Eric Dezenhall isn’t so sure and feels the smarter Dems think it’s smart for Biden to remain quiet….
Beer and Trump Indictments Dezenhall Resources June 13, 2023

“I truly believe it’s the survival of the unfittest these days,” growled Yellowstone’s ranch boss, John Dutton, portrayed by Kevin Costner. TV’s Dutton sees his family’s birthright being absorbed by a world he…
Shattering the Glass Cliff. Is Twitter Next? Dezenhall Resources June 7, 2023

I still remember life before Twitter and Facebook. Though an early adopter of both, I long for the days of less tweetier times. Despite, or perhaps because of, its intersections…