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Trump VS. Clinton: Battle of the Brands Dezenhall Resources September 26, 2016

Eric Dezenhall joins Maggie Lake (CNN) in which they discuss the brands of the two presidential nominees: Hillary Clinton’s brand is endurance and Donald Trump’s brand is ridicule. Watch the…
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Executive Edge: CEOs under fire Dezenhall Resources September 20, 2016

As Wells Fargo CEO John Stump, and Mylan CEO Heather Bresch testify before Congress this week their job will be relatively simple: Survive the proceedings. A Congressional hearing is not…
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Why Politicians Like Clinton Keep Their Health a Secret Dezenhall Resources September 13, 2016

Powerful people such as Hillary Clinton keep secrets for a reason and sometimes it actually it works for them. Instead of being transparent they complicate. So, dare we ask, why…
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Why Trump Can Get Away with Saying Anything Dezenhall Resources August 31, 2016

Why can Donald Trump seemingly say anything and get away with it? Eric Dezenhall comments on why there are different rules for different people and organizations in high-stakes communications. Read…
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Why Aetna Is Not a Villain Dezenhall Resources August 26, 2016

Steven Schlein and Anne Marie Malecha comment that Aetna’s savvy business acumen should not be vilified by the media or federal government simply because they don’t like the fact they were outplayed….
A logo features a hexagon divided into six triangular sections, each in varying shades of gray. The word "dez" is centered within the hexagon and written in lowercase letters.
Trump vs. Clinton: It’s a Battle of the Brands Dezenhall Resources August 24, 2016

INSIGHT: Eric Dezenhall’s commentary on CNBC regarding which presidential candidate, Hillary Clinton or Donald Trump, has the brand that will resonate better with voters this November. Read the full article
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Crisis Manager Weighs In On Ryan Lochte’s Situation Dezenhall Resources August 19, 2016

WBZ Radio featured Eric Dezenhall to discuss Ryan Lochte and the apology he released after claiming he was robbed at gunpoint. Eric states that apologies made during a crisis are always declared…
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ERIC DEZENHALL On Swimmer Gate Dezenhall Resources August 19, 2016

Eric Dezenhall speaks with Hugh Hewitt regarding Ryan Lochte and the swimmer’s Rio Olympic crisis. Hugh asks Eric what he would advise the swimmers, sponsors as well as the U.S….
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How Free Trade Died in the US – and Why the Same Could Happen in Britain Too Dezenhall Resources August 10, 2016

Free trade advocates in Britain should look to the US, where two historic trade deals have died, as a warning for their own political climate. Sam Jefferies, vice president at…
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Charisma & Damage Control at Tesla Dezenhall Resources July 7, 2016

Appearing on CNBC’s Squawk Box to discuss the Tesla accident impact, Eric Dezenhall says charismatic visionaries such as Steve Jobs and Elon Musk are granted passes because they “crank out…
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The Wall Street Defense Is Back in Vogue Dezenhall Resources May 4, 2016

The law firm at the center of the Panama Papers scandal is vigorously implementing the tried and true “Wall Street defense” – declaring loudly and repeatedly that making money is…
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Wall Street’s Image Problem Dezenhall Resources April 20, 2016

CNBC asks Eric Dezenhall if Wall Street needs to rebrand its image after the primary voting exit polls in New York revealed that many Democrats and Republicans agreed Wall Street hurts…