Motorsport Missteps: Formula 1, Red Bull Racing and Christian Horner – Could a Reckoning be on the Horizon?

Dezenhall Resources / March 11, 2024
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Important note to the reader. This review includes the sensitive and serious subject matter of inappropriate workplace behavior. I am approaching this analysis from the clinical perspective of a crisis management practitioner on the handling of the public response, not the merits of the case or complaint itself, as I have no direct knowledge of either.

Anne Marie Malecha sheds light on the intricate web of challenges facing F1 teams, from internal conflicts to external controversies. At the center of this whirlwind is the need for effective crisis management—a discipline that requires not just reactive responses but proactive strategies to mitigate risk and safeguard reputations.

One compelling case study is the ongoing saga involving Red Bull Racing and its CEO, Christian Horner. The allegations, investigations, and public scrutiny underscore the importance of decisive action in times of turmoil.

Read the full piece and let us know what you think in the comments.

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AUTHOR: Dezenhall Resources
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