Shame On PR Firms That Dump Their Fossil Fuel Clients
It’s a low-blow to a client in crisis, a client whose industry is being vilified that you drop them -after taking their money for years- due to mounting activist group pressure. Writing a stinging attack of big agencies, COO of Dezenhall Resources, Steven Schlein posits that the big agencies cannot honestly communicate for clients in crisis because they cannot stir it up with media organizations for one client when they need to court for countless others.
October 31, 2024
Reputation is a fickle beast. A good reputation – with its glimmering images of trustworthiness, values, reliability, authenticity, and integrity – is like a fortress on a hill, visible for…
October 25, 2024
The conclusion of Walter Isaacson’s biography of Leonardo da Vinci (buy it and read it asap) includes 20 lessons we can learn from Leonardo and his life. It is better…
October 23, 2024
People are increasingly getting their news and information from online sources like TikTok and Twitter instead of traditional news sources. Given that these platforms are engineered to quickly grab users’…