It’s Premature To Put Too Much Weight Into Boeing Test Pilot Messages…
Regarding the latest Boeing scrutiny, Eric Dezenhall offers that Boeing is facing two issues 1. Boeing needs to find a real solution to its engineering problem and 2. Boeing is caught up in the “theater of crisis management”. The ultimate solution for Boeing will come with diagnosing and fixing the actual problem.
July 19, 2024
For your poolside reading this week: Dez superstar Kaci Donegan makes her Dez Reads debut with a look at some of the fallout from the attempted assassination of Donald Trump;…
July 15, 2024
The thing I remember most about the aftermath of John Lennon’s 1980 murder was Paul McCartney’s reaction and the public reaction to his reaction. McCartney was ambushed by the media…
July 15, 2024
Adweek Eric Dezenhall spoke to AdWeek about the uphill battle Boeing faces in restoring its brand reputation and that they need to fix the engineering-based issue before anything else. Read…