How the NBA Made A No-Win Situation Worse

News & Insights

Dezenhall Resources’ Mike Bova discusses how the NBA made a no-win situation worse by trying to have it both ways following their latest controversy in China. “When it comes to a crisis, your objective should be to end the lifecycle of the story. Don’t make things up, state your business standards, practices and values and how they apply to the situation.”

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From PR Week
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