NEWS AND INSIGHTS

How the NBA Made A No-Win Situation Worse

News & Insights

Dezenhall Resources’ Mike Bova discusses how the NBA made a no-win situation worse by trying to have it both ways following their latest controversy in China. “When it comes to a crisis, your objective should be to end the lifecycle of the story. Don’t make things up, state your business standards, practices and values and how they apply to the situation.”

Read the full article here

From PR Week
China, crisis, NBA, No-Win

Back to News and Insights