Crisis Management Expert Analyzes how Boeing is Handling Controversies
This morning Eric spoke candidly with Squawk Box about the future of Boeing’s 737 Max and Boeing CEO Dennis Muilenburg. The Boeing crisis is at root an engineering crisis. Fix the plane, and everything else falls into place. Far too much emphasis is placed on CEO interviews, which are important, but always criticized for not being “contrite enough” or “empathetic enough.” So focus on fixing the plane. Compelling you forget the crisis is ludicrous.
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