13 Do’s And Don’ts For Handling A PR Crisis Over Unethical Leader Behavior
What do you do when someone who publicly represents a brand makes a gross misstep in the eyes of consumers? Don’t overpromise and underdeliver says Anne Marie Malecha to Forbes. This creates a second round of bad press. To read more of what Anne Marie says and other contributors read the full article.
October 31, 2024
Reputation is a fickle beast. A good reputation – with its glimmering images of trustworthiness, values, reliability, authenticity, and integrity – is like a fortress on a hill, visible for…
October 25, 2024
The conclusion of Walter Isaacson’s biography of Leonardo da Vinci (buy it and read it asap) includes 20 lessons we can learn from Leonardo and his life. It is better…
October 23, 2024
People are increasingly getting their news and information from online sources like TikTok and Twitter instead of traditional news sources. Given that these platforms are engineered to quickly grab users’…