How VW fared with its no-apology ads
Apologies mark the beginning of recovery, not the conclusion states Eric Dezenhall in his book, Glass Jaw. This remains true for VW and in this latest interview with Automotive News, Dezenhall says that the general perception out there is that an apology should do more than it actually does.
July 19, 2024
For your poolside reading this week: Dez superstar Kaci Donegan makes her Dez Reads debut with a look at some of the fallout from the attempted assassination of Donald Trump;…
July 15, 2024
The thing I remember most about the aftermath of John Lennon’s 1980 murder was Paul McCartney’s reaction and the public reaction to his reaction. McCartney was ambushed by the media…
July 15, 2024
Adweek Eric Dezenhall spoke to AdWeek about the uphill battle Boeing faces in restoring its brand reputation and that they need to fix the engineering-based issue before anything else. Read…