NEWS AND INSIGHTS
How VW fared with its no-apology ads
NewsApologies mark the beginning of recovery, not the conclusion states Eric Dezenhall in his book, Glass Jaw. This remains true for VW and in this latest interview with Automotive News, Dezenhall says that the general perception out there is that an apology should do more than it actually does.
From Automotive News
Apologies, Emissions Scandal, VW
