How VW fared with its no-apology ads
Apologies mark the beginning of recovery, not the conclusion states Eric Dezenhall in his book, Glass Jaw. This remains true for VW and in this latest interview with Automotive News, Dezenhall says that the general perception out there is that an apology should do more than it actually does.
October 31, 2024
Reputation is a fickle beast. A good reputation – with its glimmering images of trustworthiness, values, reliability, authenticity, and integrity – is like a fortress on a hill, visible for…
October 25, 2024
The conclusion of Walter Isaacson’s biography of Leonardo da Vinci (buy it and read it asap) includes 20 lessons we can learn from Leonardo and his life. It is better…
October 23, 2024
People are increasingly getting their news and information from online sources like TikTok and Twitter instead of traditional news sources. Given that these platforms are engineered to quickly grab users’…