Chipotle is stuck in a ‘fiasco vortex’

Chipotle is the latest company caught in the fiasco vortex. CNBC ran my commentary piece in which I discuss that when the allegations are severe enough such as they are with Chipotle (E. Coli and norovirus), and you add to this both old and new media hammering them with “volume, velocity and venom,” companies have little chance in the short term of reversing uproar.

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