Spare Us the Jeb Image Makeover

Jeb Bush hired an image consultant, but image makeovers rarely work in politics. The perception of the “packaged politician” i.e., Presidents Kennedy, Reagan and Obama is false. What is true is that these politicians already had mass appeal and were essentially in the right place at the right time when their attributes intersected with the culture at a time thereby magnifying their strengths.

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From Medium
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