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Note to Mary Barra: GM’s Recalls Aren’t Just a PR Problem

Dezenhall Resources / October 6, 2014
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Eric Dezenhall points out that GM CEO, Mary Barra should look to Apple CEO, Tim Cook and his handling of a recent crisis with one of their suppliers. Dezenhall also makes the point that Apple makes a product everyone loves and therefore can take a punch.

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AUTHOR: Dezenhall Resources
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