1. News & Insights
  2. Will A Rebrand of Malaysia Airlines Help Turn It Around?

Will A Rebrand of Malaysia Airlines Help Turn It Around?

Dezenhall Resources / July 30, 2014
Read full Substack
A logo features a hexagon divided into six triangular sections, each in varying shades of gray. The word "dez" is centered within the hexagon and written in lowercase letters.
AUTHOR: Dezenhall Resources
Dez Reads. Teamster Tactics, Crisis Controversies, Disinformation Dilemmas, Doomsday Luxuries, and WNBA Wins.
Dezenhall Resources July 19, 2024

For your poolside reading this week: Dez superstar Kaci Donegan makes her Dez Reads debut with a look at some of the fallout from the attempted assassination of Donald Trump;…
Lennon, McCartney, Trump and Newton’s Cradle
Dezenhall Resources July 15, 2024

The thing I remember most about the aftermath of John Lennon’s 1980 murder was Paul McCartney’s reaction and the public reaction to his reaction. McCartney was ambushed by the media…
A logo features a hexagon divided into six triangular sections, each in varying shades of gray. The word "dez" is centered within the hexagon and written in lowercase letters.
What Should Boeing Do to Repair Its Damaged Reputation?
Dezenhall Resources July 15, 2024

Adweek Eric Dezenhall spoke to AdWeek about the uphill battle Boeing faces in restoring its brand reputation and that they need to fix the engineering-based issue before anything else. Read…