Twenty years ago, attorneys typically viewed communications management as collateral to the outcome of complex, high-profile litigation. That outmoded thinking just doesn’t cut it today. Now, clients must look for defense teams that integrate lawyers, communications professionals and other experts who can advance their positions and protect their reputations during times of intense scrutiny and legal risk.
In today’s social media environment, where mere inflections can spiral into highly prejudicial coverage outside of the courtroom, it is even more critical that pro-active communications strategies are put in place to frame the debate. Without that, and in the face of the plaintiff’s counsel, federal regulators, activists groups and state Attorneys General, clients can lose to public opinion before they even have their day in court.