What We Do
Media interaction is a discipline that requires patience and practice. Our approach to media training spends less time on the cosmetics of how to look in front of a camera and far more on performing effectively in the face of intense media scrutiny. We are experts at coaching client spokespeople on how to prepare for and triumph in crisis-driven interviews, especially under hostile questioning.
The virtues of this training also serve our clients beyond media engagement—we train our clients for regulatory hearings, congressional testimony, depositions (in conjunction with counsel), key business changes and corporate townhalls, to name a few. Our sessions are issue/organization-tailored, comprehensive, engaging and designed to prepare spokespeople and executives for the unexpected.