Tagged reputation management

13 Jul 2020

Swamp Monsters? Red Tails? Gridlock? What might NFL call DC? AP

On the possible name change for the Washington Redskins, Eric Dezenhall offers a lighthearted kicker, including The Washington Covfefes to AP today. Read the article

18 Oct 2018

Agency Pros Weigh In On Nike’s Controversial Kaepernick Campaign Forbes

Some called Nike’s Colin Kaepernick campaign controversial. Dezenhall’s Anne Marie Malecha argues that Nike carefully considered the potential backlash, understood consumer trends and ultimately avoided a reputational crisis. Read the full article

27 Aug 2018

7 Habits Of Successful Crisis Management: Aligning Sales And Marketing In The Storm Forbes

Nearly all organizations face crisis, Anne Marie Malecha offers provides practical insight to @Forbes as to what it takes to weather a storm and get back to business. Read the full article

01 Dec 2016

Revving Up Your Reputation Reputation Management

In the event of a crisis what can brand managers do to avoid reputational damage? Josh Culling provides an in-depth response as the playing field has shifted and corporate reputations are at stake. Read the PDF version of this article

09 Oct 2015

Take Surge Pricing to the Limit. Then Go Further. The New York Times

The New York Times’ John Schwartz asks Eric Dezenhall about why Martin Shkreli the Turing Pharmaceutical executive who raised its drug Daraprim price to $750 a pill from $13.50 was vilified so quickly. Read the article for Eric’s simple answer.

11 Jun 2015

Sharing Good News About Bad News Huffington Post

In Dezenhall’s latest piece, he discusses how scandal targets need only to fit the archetype regardless if the allegations being batted around are true.